Many rules and regulations for the protection of data can be viewed as dated today - not so much the fault of Governments but a telling sign of how quickly the digital age has taken hold.
An effort has been made to enforce a new rule for certain companies to be able to make complaints against organisations without consent from consumers.
For a company whose data security is not up to scratch this could mean a far quicker and more effective turnaround to be slapped with a fine or penalty for bad practice.
It is therefore important to have the right cyber security and organisation in place to find any potential leaks or exposures that a company might have.
The very old might not have the digital know-how or enthusiasm to realise or follow-up on these breaches, but does that mean the companies should be allowed to get away with inferior security? With the young, parents might not want to drag children through the legal process if the personal information of a 14-year-old was breached. Should companies be allowed to profit off non-action? By creating a super complainant in the digital world, organisations like the Open Rights Group can take action against the offending organisation, and create an environment of accountability.